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| For Immediate Release |
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“Live Bear Naked…Drive Change!” Encourages Consumers to Help ‘curb’ Climate Change
LA JOLLA, Calif. (March 10, 2008) – In conjunction with the company’s ongoing commitment to supporting active lifestyles and environmental education, Bear Naked, the all-natural food and lifestyle company, today announced the “Live Bear Naked…Drive Change!” sweepstakes offering consumers the chance to win one of over 1000 prizes to help consumers green their lifestyle, including a new Toyota Prius Hybrid car. The “Live Bear Naked…Drive Change!” promotion will also offer fans of Bear Naked premium granolas a “hybrid” of two of its most popular granola flavors, Peanut Butter and Heavenly Chocolate, for a limited time. |
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| “We are dedicated to taking positive steps and playing our part in generating awareness of environmental changes through the sale of our great-tasting, all-natural granolas,” said Ryan Therriault, Senior Manager, Brand Marketing and Innovation. “Our goal is to educate people about healthy snacking in a fun and accessible way as well as reward them for joining us in this important journey towards a greener planet. Hosting the ‘Live Bear Naked…Drive Change!’ sweepstakes helps to drive the message that healthy snacks can taste great and also offers an opportunity to educate consumers on current environmental issues and simple steps we can all take to help make a difference. |
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| In addition to the grand prize Toyota Prius Hybrid car, Bear Naked’s sweepstakes will award lucky winners with several exciting prizes such as a Green Home Makeover with GE Energy Star appliances, “Wake Up and Smell the Planet” guide to greening your day, and Bear Naked reusable grocery bags. The sweepstakes will run from April 1 through June 15 and be promoted on select Bear Naked packaging, in-store displays and online. . Register to win at www.bearnaked.com and for each entry, Bear Naked will donate $1 to Carbonfund.org to help offset CO2 emissions. |
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About Bear Naked
Bear Naked is an all-natural food and lifestyle company that offers a full line of all-natural granolas, 100 percent organic hot cereals and all-natural and organic trail mixes. Launched in 2002, the company is passionate about creating great-tasting, natural and organic foods to fit today’s active lifestyles and is best known for its homemade soft-baked granola made from real whole grains and “bearly” (or minimally) processed ingredients. Today, Bear Naked has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S. |
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| For more information, visit www.bearnaked.com. |
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Contact: Margee Macdonell
Formula PR
619-234-0345
Vargas@formulapr.com
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