We were out on the Cape for the weekend to support the runners of the Falmouth Road Race and the attendees of the Naukabout Music Festival! Naukabout is a clothing brand and a term that means “to relax and enjoy life’s best experiences”- which is what the music festival is all about! The concert vibed very well with the Live Bear Naked culture and everyone loved the Bear Naked granola and yogurt parfaits we were giving away!

The festival goers spent the afternoon chilling in the grass, listening to music, playing games (frisbee, hula hoop, and bean bag toss are a few that come to mind), and of course grabbing a snack when they were hungry! Our tent was located right next to the side stage which was a pretty perfect spot to hear some great tunes and share the granola love with the crowds that gathered for each artist.

We met some pretty neat people including some guys doing yoga on top of a rope tied between 2 trees! One of these yogis was hungry so he grabbed a parfait and jumped back on the rope and did some poses while eating his Bear Naked!!

One of the highlights of the day was taking Bear Naked parfaits back into the ‘artists only’ area and serving granola to the bands! We even got to walk out on to the stage and serve parfaits to the Ryan Montbleau Band while they were setting up! The drummer later told us “your parfaits saved my life! I had 2 right before we played our set- I think I would have passed out otherwise!”

We’re so glad we could be there to provide Bear Naked snacks to Rusted Root, the Ryan Montbleau Band, Emily Elbert, all the other artists, and the awesome crowd who made the Naukabout Music Festival such a great day!