The Charles River Wheelmen are the largest cycling club in New England with over 2000 active members and this past weekend we went out to their Climb to the Clouds Summer Century Bike Ride! The club, and their Wednesday Morning ride were featured in The Boston globe this past week. This was the second of their 3 annual century rides. Riders leave from 2 locations for rides varrying from 45 to 100 miles. We supplied 500 samples and coupons for all riders at one of the water stops and the start / finish for the riders from Nashoba Regional H.S.

We set up to offer parfaits, for the riders doing the longer distances as they returned to the parking lot of Concord / Carlisle Regional H.S. a stone’s throw from historic and picturesque Walden Pond. A Bear Naked sponsored athlete named Liz stopped by with her boyfriend as they walked back from a swim in preparation for their tri in Lake Placid, NY next weekend. Great job to everyone out there!

What a fun week out here in Boston! On Wednesday we went out to the Courtyard Marriott Hotel in Fitchburg, MA for the Longsjo Classic Registration evening! The riders were gearing up for this 4-day Pro/Am Bicycling Competition! The riders were excited for a parfait snack and we were thrilled to see the pros from all over the East Coast and even some from Canada!

On Sunday we were there to support the bikers and their fans with parfaits and snack packs during the grand finale races! It was an exciting day with our booth right next to the race course- only 100m from the finish line! The highlight of the day was when the Women’s Overall Gold Medal Winner and her teammate stopped by and doubled up on Bear Naked Granola parfaits- they definitely earned it!