Lobsters can't wait to get their claws on Bear Naked!

The 2010 Bear Naked tour is officially on and teams from Denver, Seattle and Boston met up over the weekend in San Francisco at Bay to Breakers for a crazy kick-start to this year’s adventures. The annual 12K footrace starts out strong with a batch of serious runners and keeps rollin’ all Sunday with crazy crowds of costumed party animals.

Bay to Breakers is a May-time Mardi Gras/Halloween fest and Bear Naked was there to see everything from joggers in Santa suits and Lady Gaga fashions to brave bodies in swim suits and “birthday” suits!

The patient crowd waits for their granola surprise

The granola moved fast and everyone was pumped to try out Bear Naked’s newest flavor, Maple Pecan. Add a little vanilla yogurt, fresh strawberries and blueberries and the streets were loaded with people hungry for some parfait rejuvenation.

Remember Goldilocks-- cups and spoons are compostable!

There’s never a dull moments at a San Francisco festival and the Bear Naked crew was proud to be a part of the madness.