Over the weekend we went out to support the Pan Mass Challenge- a 2 day bike-a-thon that supports cancer research through the Jimmy Fund! There were over 5000 riders, who raised over $30 million this year alone, and the ride started in Sturbridge, MA and ended in Provincetown on the tip of Cape Cod!

We were there in the mornings prior to the ride as part of the breakfast buffet (and let me tell ya- bikers riding 75 miles a day can definitely eat!) Instead of our fabulous granola and yogurt parfaits, we were there serving our brand new BEAR NAKED CEREAL!! It was exciting to be there to cheer on the riders and help them fuel there day!

At the Day 2 breakfast one rider came up for a bowl of cereal and said “Bear Naked got me through the first day, hopefully it will get me through to the end!” With 2 Bear Naked Cereal flavors at breakfast- Banana Nut and Cranberry Raisin – and sample packs of granola and at the rest stops I’m glad we were there to support this rider and all of the riders through their 150 mile journey!